Lecture §
PDF:
- Self Esteem
- Identifying bias in ourselves
- Self-enhancement such as the bias blindspot (e.g., “others are definitely biased, but I’m not)
- Pronin et al (2002) ^b255e4
- Aversive racism
- Moral Credentials
- Many people seek to maintain a non-prejudice;d self image
- When they have recently had an opportunity to act non-prejudiced, concern is temporarily lifted
- Acting non-prejudiced = “moral credentials”
- Implication: Does this idea mean people may be more likely to act prejudiced if they perceive themselves to have enough moral credentials?
- Takeaway: People are more likely to express bias when they have established moral credentials
- Motivations to avoid prejudice ^3be23d
- Internal: motivated to behave in accordance with personally held nonprejudiced beliefs
- Lead to more focus on the needs of their interaction partner, remember more of what the interaction partner shares
- Lead to focus on approaching a positive interaction, treating interaction partner with respect
- External: motivated to respond without prejudice to comply with nonprejudiced social norms and to avoid disapproval from others
- Lead one to focus on themselves
- Lead one to avoid responding in a negative/prejudiced way
- Research Results
- | | Low Internal | High Internal |
|---------------|---------------|---------------|
| Low External | 🟥 Highest IAT | 🟩 Lowest IAT |
| High External | 🟨 Medium IAT | 🟨 Medium IAT |
- People with high external motivations, their IAT scores is not affected by their internal motivations
- People with low external motivations, their IAT scores is heavily influential by their internal motivations
- Motivation to express prejudice
- Internal: “My beliefs motivate me to express negative views about gay men.”
- External: “If I expressed positive feelings about gay men, I would be concerned that others would be angry with me.”
Active Studying §
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